By Dr. Tyra Seldon I will be honest that the first time someone talked to me about branding, I was not sold on the concept. It felt counterintuitive and even contrived. “I just want to write,” I remember saying. My...
By Dr. Tyra Seldon There is a strong possibility that before any of your clients meet you, they have already met you. Slightly contradictory, right? Not really. Think about it. We often come in contact with people, not personally, but...